People braved the chilly temperatures Monday night, waiting in line to be one of the first to get the new video game, "Call of Duty: Black Ops Two."
It was released at midnight.
A few hundred people showed up at a game store in Clovis to be the first to get their hands on the video game.
The first person in line was there by 11:00 a.m.
Gaming insiders are calling the midnight release one of the biggest entertainment openings of 2012.
It is expected to rake in $400 million in sales nationwide, just in its first day.
KMPH even met one guy who literally shed blood - all in the name of the game.
18-year-old Joey Garretson of Clovis waited in a long line last year for the first Call of Duty and got shot twice by an air soft gun for a stunt.
"No yeah it hurt, it was bleeding, but I just sucked it up, waited for my game, then went home. Yeah, it's Call of Duty, what are you going to do, go home? No," said Garretson.
To give you an idea just how huge this video game opening night is, consider this - the highest weekend movie box office opening was "Dark Knight" in 2008 and that raked in $158 million.
And for $400 million, you can buy a basketball team.
According to Forbes, the Phoenix Suns costs around $395 million.
For serious gamers, to be able to play the game all night, to get to play a soldier on a mission - that's priceless.
"Basically we play online, we have a tag team name, and we play against people all over the world, different game types, go against all different people, talk trash, and that's the fun in it," said Cody Ellis, who waited in line since 11:30 a.m.
The first installment of Call of Duty set a record of $360 million in sales on its first day last year.